Many people have the same question: Is content writing dead in 2026 after the innovation of AI and Machine Learning (ML)? My short answer is no. Our team at SEO Score Analyzer has spent many years researching this topic, and we found that human-written content will never die.
Content written by humans contains feelings, emotions, personal experiences, and lessons from daily life. For example, imagine a person named Max visited Hollywood in the USA. During his trip, he had many different experiences. If Max writes a blog about his journey, he can share his real thoughts, emotions, and personal experiences.
Now think about AI. How can AI write about Max’s personal trip when it was never there? It cannot. AI only gives answers by learning from information that already exists on the internet. It does not have real emotions or personal experiences.
Our team compared content generated by ChatGPT and Google Bard (now Gemini) with articles written by real people based on their own experiences. We found a big difference between them. If you also want to see the difference, you can compare them yourself.
Recently, Google Gemini started showing the original source of information in some of its AI-generated snippets. This means users can also see where the information came from.
From this, we can understand that Google is telling users that its AI is summarizing information from real sources instead of creating completely new information.
In one interview, David Perell, the founder of Perell.com, asked OpenAI CEO Sam Altman, Will AI kill writing? Sam said that AI can never replace human writing. AI may write articles better than humans, but it can never show real-life experiences, emotions, and real human experiences in its articles.
Now, below, I am presenting their conversation and what he said.
“He said: “I don’t see any evidence whatsoever that AI seems to be killing writing.
Let’s say we have a system that can write better than a human. Do you think the most popular novel of 2027 has a human name on it or not?
When I finish a great book, the first thing I go do is I want to know more about the writer. I want to know their life story. And I don’t think I’ll ever have that feeling about AI writing.
There’s something about reading an incredible book and connecting to a person. Even though you don’t literally know them, you feel like you do and you feel like you have this important shared human experience, and that’s a significant percentage of the enjoyment of a great book to me.
I bet we’ll keep doing that.”
How can I write an article that ranks on Google?
How can we write articles and rank them on Google and other search engines? I am talking to you about human-written content. The simple answer is that we need to write our articles in the E-E-A-T format. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
If we keep only these points in mind while writing an article, we can easily rank our article. We also need to put the written article into structured data so that search engines can understand it easily. This includes headings, an introduction, a conclusion, the main part of the content, images, sayings, tables, infographics, and many more.
