Is it true that company-related websites usually lose only a small amount of organic traffic? Search engines like Google, Bing, Yahoo, Baidu, DuckDuckGo, and others are almost the same when it comes to ranking company websites. First, let’s understand why websites lose traffic. In this article, we will focus on Google as the search engine.

Google has always said that it does not rank or de-rank websites by looking at the website itself or the type of website it is. Google uses algorithms powered by machine learning to rank high-quality websites higher in the search results.

Google has clearly stated that if you follow all of its guidelines, terms, and spam policies, your website should not lose traffic because of the type of website you own.

Company websites usually have only a small amount of content or articles. Another important point is that most company websites already follow Google’s spam policies, which is why they generally experience only a small amount of traffic loss.

Company website's traffic is table which can show on photo
Caption: Company websites that prioritize valuable content, technical SEO, fast performance, and user trust are more likely to maintain stable organic traffic and long-term Google rankings.

Things to Remember: Never Lose Traffic from Your Website

  1. Helpful Content
  2. Spam Policy
  3. E-E-A-T
  4. Technical SEO
  5. On-Page SEO
  6. Backlinks

Helpful Content

To rank higher on Google, we should always write helpful content. Helpful content means that while writing, our main focus should be on answering the user’s questions rather than just trying to rank in search engines.

When writing content, you should not look at someone else’s content on the internet and make slight changes to it. We should always make the content our first priority.

Spam Policy

Never try to mislead search engines. Search engines are very intelligent. To get quick rankings, many people use black hat SEO, but it can seriously harm your website’s SEO.

You should never buy or sell links from other websites, use cloaking, or create misleading redirects. These practices can cause Google to apply a search penalty or take manual action against your website.

Study Google’s spam policies carefully and follow them while doing SEO for your website. This helps your website rank better and keeps your keyword rankings more stable.

E-E-A-T

When you create content by following E-E-A-T, your website’s rankings are less likely to drop, which helps increase organic traffic. The full form of E-E-A-T itself explains its importance: Experience, Expertise, Authoritativeness, and Trustworthiness.

When writing content, you should write based on your own real experience with the topic. This makes your content firsthand and more valuable.

Your content should always provide value, and all the information and data should be accurate. Google may rank false or misleading content lower in search results.

Technical SEO

If your website’s technical SEO is not good, then even if you follow all the rules mentioned above, it is not possible to achieve good rankings and stable traffic on Google.

Technical SEO includes factors such as server response, 404 (Not Found) pages, server redirects, mobile-friendliness, and well-written code. If you pay attention to these technical aspects, it becomes much easier for your website to rank well in Google.

On Page SEO

On-page SEO can also be called the heart of SEO because it involves optimizing content, links, images, headings, anchor text, and other important elements.

We should also include the necessary keywords in the articles we write. This helps search engines understand what the page and its content are about, making it easier for them to rank the content for relevant searches.

To strengthen content, internal links, external links, and backlinks are also used. High-quality backlinks can improve your website’s SEO, while low-quality backlinks can also harm your website. When building backlinks, you should create them naturally.

You should never buy or sell backlinks. Google has clearly stated this in its Spam Policies, and violating this guideline can negatively affect your website.

Conclusion

Blog-related websites mainly consist of blog posts, so every page on the website should be written by following Google’s policies.

If these things are missing, blog websites are much more likely to experience ranking fluctuations, and in some cases, they may even receive a manual action from Google.

Company websites usually do not need to worry about these issues as much because they typically have very few blog posts. In most cases, users can find what they are looking for on a company website quickly.

However, many blog websites do not focus enough on answering the user’s questions, which can negatively affect their rankings.

Basically, these are the nine factors that help keep a website stable. However, don’t think these are the only factors because Google has stated that there are more than 200 ranking factors.

At the very least, if we pay close attention to the factors mentioned above, it will make a significant difference.