Facebook ad campaigns are becoming harder and more challenging day by day because of frequent updates. Now, Facebook uses AI to understand and find the right audience.
I am Oliver Haye, and I have deep knowledge and experience in creating Facebook ad campaigns. Just follow my strategy with real proof, and after reading and applying these methods, you can get better results from your next campaign.
In this article, I will discuss the topic “Don’t Create Any New Facebook Ad Campaigns If You Do Not Know These Two Things.”
Facebook ads are advanced, so we need to focus on many important factors while creating a campaign, such as ad format, images, videos, season, timing, user gender, and understanding the product properly.
These two things are timing and days. If we show ads to the audience at the best time, we can get better conversions and avoid wasting money.
After running ad campaigns for a long time in different industries, I found that focusing on the right timing and days can help us save money and increase conversions.
Related: Google Ads Vs Facebook Ads: Which is better for your Business?
2 Things to consider while starting a new Ads Campings
- Timing (Hour of Launch)
- Day of the Week
Timing
I started my ads at 4 AM in the morning because at that time Facebook starts gathering data for about 1 hour, and then the ads begin to run properly. After 5 AM, it is the time when many people start waking up.
When people wake up in the morning after sleeping at night, many of them check Facebook first. This helps our ads reach the targeted audience and increases the chance of getting conversions.
If we run ads for 24 hours, our ads may show more during less productive times, which can waste money and may not reach the right and interested audience.
So, we need to pay close attention to ad timing to get better results. To select a specific time on Facebook ads, you cannot choose a daily budget. The budget needs to be set as a lifetime budget.
For example, if I want to spend $70 in 7 days, I need to select a 7-day duration. Instead of spending exactly $10 every day, Facebook will automatically adjust the spending according to its algorithm within the lifetime budget.
To use this feature, first select the lifetime budget, and then choose the time of the day when you want your ads to run. You can see this setting in the picture below.
Days of the Week
Facebook ads do not perform the same way on every day. For example, when we run ads on weekends or during festivals, there is a higher chance of getting more conversions.
Facebook ads also have a feature that allows you to increase the ad spending amount on selected days and completely turn off ads when needed.
